Eric Clapton Apologizes for Racist Past

In 1979, Costello was touring America in support of his album Armed Forces, which had become his biggest hit in the States. One night that spring, the tour reached Columbus, Ohio. It was a pretty good week for rock shows in Columbus — Stephen Stills and his band were playing at another venue and staying at the same hotel as Costello. In the hotel bar, Costello and some of the Attractions got into a discussion about music with a few of Stills’ bandmates, including backup singer Bonnie Bramlett. A 1979 People magazine story describes the substance of the conversation:

“Someone asked him what he thought of the old guys, like Buddy Holly,” reports one eyewitness. Costello replied with an obscenity. “What about Elvis Presley?” Costello snapped another obscenity. “Then he said American people are second-class white people, compared to first-class English people.”

Bramlett, a longtime paladin of rhythm-and-blues whose backup bands once included heavies like Leon Russell, Duane Allman and Rita Coolidge, kept cool until, she says, Costello “called James Brown a jive-ass nigger.” Next, according to an onlooker, “Bonnie said, ‘All right, you son of a bitch, what do you think of Ray Charles?’ He said, ‘Screw Ray Charles, he’s nothing but a blind nigger.’ That did it. Bonnie backhanded him, slapped him pretty hard, because she’s a healthy chick.”

What People didn’t report, but what has been frequently noted in reports of the incident in succeeding years, is that Costello really didn’t want to talk to anybody in the hotel bar, and was trying to get rid of Bramlett and the others. In 1982, Costello told Rolling Stone that the discussion started as “joshing” and “gentle gibes,” but got nastier and nastier the more intoxicated everyone got. And finally, “I said the most outrageous thing that I could possibly say to them — that I knew, in my drunken logic, would anger them more than anything else.”

Walking away from the bar that night, Costello figured it was just another bar fight. He didn’t expect what happened next: Bramlett called reporters to tell them about it. Within days, Costello ended up facing the press himself amid accusations of racism. He apologized, but went only as far as saying he was sorry “if he had offended anyone,” without actually apologizing to either James Brown or Ray Charles. He received death threats and eventually required extra bodyguards. His American record deal was even in jeopardy for a while, as Columbia reportedly considered whether to drop him. They didn’t, but they also stopped promoting Armed Forces, releasing no more singles, not even What’s So Funny (‘Bout Peace, Love and Understanding), which might have become a breakthrough hit. The Armed Forces tour ended quietly, and it would be two years before Costello returned to the States.

For his part, Ray Charles was gracious, saying only: “Drunken talk isn’t meant to be printed in the paper.” In 2004, Costello told Rolling Stone that he never got the chance to speak to Charles about the incident. He insisted that he pays still a price for it:

I have to live with it, with every Afro-American musician I meet. Do they know? Do they think, “The guy’s being nice to me, but secretly I know he’s a racist”? I’ve heard people mutter it under their breath as they pass by, because they read it somewhere. What can I complain about? It happened. But if people don’t hear the respect by now, they’ve got their ears the wrong way around.

Even before he ever met Bonnie Bramlett at the Holiday Inn, Costello had been active in Britain’s Rock Against Racism movement. Some Costello fans blame Bramlett for using the incident to hype her own career. Costello’s track record in the 30 years since that night indicates that the incident did minimal harm to his career and reputation. And so, like most everything in life, the “Columbus Incident” was a lot more complicated than it looks.

Elvis Costello spoke about Michael’s reaction to meeting him in the September 2, 1982 edition of Rolling Stone in an article entitled “Elvis Costello Explains Himself”

I’m not saying I wasn’t responsible for my actions; that sounds like I’m trying to excuse myself. But I was not very responsible. There’s a distinct difference. I was completely irresponsible, in fact. And far from carefree – careless with everything. With everything that I really care about. And I think that inasmuch as it was said that we fed ourselves to the lions, you could say that whatever the incident was, it was symptomatic of the condition I was in, and that I deserved what happened regardless of the intentions of the remarks.

But it was only quite recently that I realized that it’s not only the man on the street, as it were, who’s never heard of me otherwise, who’s only read People – that it’s not only people like that who know only this about me. When we were recording Imperial Bedroom, Bruce Thomas was in the next studio while I was doing a vocal. Paul McCartney was there, and Michael Jackson came in to do a vocal – everything was nice until somebody introduced Bruce as my bass player. And suddenly – there was a freeze-out. Michael Jackson was – “Oh, God, I don’t dig that guy… I don’t dig that guy.”

He had heard about it third hand, from Quincy Jones. Two guys I have a tremendous amount of admiration for. It depressed me that I wouldn’t be able to go up to him – I wouldn’t be able to go up and shake his hand, because he wouldn’t want to shake my hand. Or James Brown, for that matter. But what could I say? What could I say? How could you explain such a thing? But there is nothing I’d like more.